I think that RFID is finally taking wings, but it will be anyway a long run because it’s not “popular” enough.

From one side, most of business decision makers are not only in the dark about what benefits RFID could bring to their companies, often they are not aware of RFID technology at all.

On the other side, RFID companies are making any possible effort to develop their business and promote their RFID products and services in the most promising vertical markets, neglecting many other opportunities necessarily.

I’m absolutely convinced that spread of RFID into some consumer markets could be extremely useful for the promotion of the RFID technology and drive its adoption in many  B2B scenarios. Imagine only how many CIOs would be interested in knowing more about RFID after familiarizing themselves with their own RFID-enable iPhones and how many ideas of  new RFID applications would spring out.

This kind of thoughts occurs to me very often and today it happened again watching the Germany vs England match. It’s longtime since I heard of RFID tags embedded into football/soccer balls to trigger goal scoring. This solution as not been adopted to date and Germany and England have had the same “ghost goal” problem as 44 years ago.

If officially adopted by FIFA, RFID integration into football/soccer balls, could be a great help to soccer referees as well as  an excellent opportunity to increase RFID popularity chasing away some “RFID ghosts” at the same time.